GOOGLE ANALYTICS

Google Analytics is a tool that helps you to;

• Get to know your audience.
• Trace the visitor's or customer's path to your site
• See what the visitor or the customer is up to or doing at the site

All these measures help you to tailor your marketing or ad to the customer. It improves the customer's experience on your site.

How does it help you to get to know your audience and trace the customer's path?

• It analyzes the visitor traffic to your site. 
• It can tell you about the referral site
• It can tell you about the type of device used to assess the site and its geographical location 
• It helps you to paint a complete picture of your customer's need.

How does it let you know what your customers are doing?

• When people visit your website, it can display or help you visualize how they interact with your site. You learn about what they are looking for, how many times they look for something, what they click on, what they like, etc.
• How long they stay on a particular page..............

This is how Google Analytic help you tailor all your marketing activity for maximum impact on the customer.

You can click on this link to take a free course on Google Analytics.